Meet the Chef Calendar

Promoting Local Restaurants with an Interactive Calendar

Thailand's local restaurants in upcountry often struggle to gain recognition and attract customers on a national level. To address this issue and support individual entrepreneurs, the design team at Krungsri Auto has created the innovative "Meet the Chef Calendar". This unique calendar aims to promote local restaurants and help them thrive in their respective communities.

The Meet the Chef Calendar stands out from traditional calendars with its interactive features. Each month features a QR Code that can be scanned using a QR Code Reader app. By scanning the QR Code, users can access "Secret Recipe" video clips showcasing the signature dishes of 12 local restaurants across Thailand. These video clips are uploaded to social networking sites, making it easy for users to share them with their friends and family.

The interactive nature of the Meet the Chef Calendar allows for increased engagement and exposure for the featured restaurants. As more people view and share the video clips, the restaurants become better known and may experience an increase in sales. This, in turn, helps local individual entrepreneurs establish themselves and run their chosen businesses without having to leave their hometowns.

The Meet the Chef Calendar project was initiated in August 2012 and completed in November 2012 in Bangkok, Thailand. The design team, led by Namtip Prasitsakulchai and Chaiwat Topitumatukhun, worked diligently to create a calendar that not only serves its purpose but also contributes to the growth and success of local restaurants in upcountry.

This innovative design has been recognized for its excellence and creativity. The Meet the Chef Calendar was awarded the Silver A' Design Award in the Public Awareness, Volunteerism, and Society Design category in 2013. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. The calendar's interactive features and positive impact on local entrepreneurs have garnered admiration and praise.

The Meet the Chef Calendar is a testament to the power of design in promoting and supporting local businesses. By combining technology, creativity, and a passion for showcasing Thailand's culinary treasures, Krungsri Auto has created a calendar that not only keeps track of time but also helps local restaurants thrive and succeed.